Reimagine

Challenge:

Cancer patients and caregivers surely need to learn about how to manage illness. That’s the reason, in 2012 Pillars4Life expand on a curriculum that could help them. But, how the design and content could be fit to their needs?

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Solution:

P4L engaged GOOD to do extensive research. Then, they began with deep research into cancer patients and caretakers. Through this research, they were able to articulate universally common experience in the cancer journey. They also looked at how people engage with digital technology and how they connect with others during this experience.

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Result:

The curriculum, content, and design are ready. GOOD helped P4L reimagine what their service could be for patients, and created the blueprint for its design and content strategy.

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