Project Literacy

Challenge:

There are 757 million people who cannot read a single sentence.

Solution:

As editorial partner, digital agency, publisher, and community organizer, GOOD helped Pearson launch Project Literacy, a global initiative aimed to broaden the awareness of illiteracy and positively impact the literacy rate. GOOD has created editorial content, coordinated over 150 program partners from around the world, and led efforts to drive volunteerism and resources for these partners. They combined the collective reach and network to elevate the visibility of these issues, and to also convert inspiration to action by asking folks to contribute time, resources, or personal stories to this effort.

Result:

They have developed a network of 150 literacy based organizations and work with them to find new volunteers, celebrate their milestones, and increase awareness of their efforts.

(source: http://www.goodinc.com/project/project_literacy)